HISPANIC PUBLISHING DIVISION
Embracing culture through the written word
The ever growing Spanish speaking audience in Southern California will be a trend that regardless of political or economic situations will keep its pace, if not increase. Hispanic people have a huge buying power that is nowadays being taken advantage of by specialized product and service providers in many industries.
Understanding the difference in culture not only between the Hispanic and the American population, but also among the various generations of immigrants allows for our redefined Reeder Media Group to approach and sell to those companies that target Hispanics.
We have launched our Spanish written online offering under the “Nuestra Vida Hoy” brand name.
The different generations within the Hispanic community need a bridge to shorten their gap with the American culture. This opens the possibility of printing and successfully managing a Spanish newspaper beyond our immediate scope, potentially expanding in a ripple effect our reach from North San Diego County and the Temecula Valley into San Diego, Imperial, Riverside, Orange, Los Angeles, and San Bernardino.
Please visit Nuestra Vida Hoy for examples of our work.